FlexiBowl

"FlexiBowl is the packable, stuffable, foldable bowl for eating on the go. Its unique shape allows the upper section to be folded down, so you get to choose between a high bowl or a small bowl/large cup." - from Humangear site.

The Story: The diagonal ridges fade in from the bottom and fade out along the top edge suggesting the motion of a collapsing structure.

Industrial design for Humangear.